Samsung prepares to announce its Vision Pro rival

Samsung, Google, and Qualcomm are gearing up for an exciting announcement following their strategic partnership to build next-generation AR/VR products.

During the summer Unpacked event in Seoul, Samsung's president of mobile experience, TM Roh, assured journalists that the plan for a new XR headset and ecosystem is on track and that an official announcement is imminent.

The partnership was first announced six months ago at Samsung's Unpacked event in February in San...

Apple releases visionOS SDK for crafting ‘all-new experiences’

Apple has released the visionOS SDK for developers eager to explore the possibilities of augmented reality (AR) and virtual reality (VR) experiences for Vision Pro.

While betas and SDKs for other Apple operating systems like iOS and macOS were launched on the first day of WWDC, developers had to wait for the release of the visionOS SDK. This meant that they could prepare their software for the upcoming fall releases but couldn't immediately start building for the new...

Apple registers ‘xrOS’ trademark ahead of WWDC

Apple has filed a trademark in New Zealand for ‘xrOS’ ahead of the company’s annual WWDC conference next month.

The wordmark filing all but confirms the official name of the operating system for its highly anticipated headset, along with the font and styling that will accompany it.

The discovery of the ‌xrOS‌ wordmark was made by Parker Ortolani, who spotted the registration with the New Zealand Intellectual Property Office.

Unsurprisingly, Apple will...